Analyzing Online Shopping Essay - 1421 Words

2.1 Shopping is made more convenient One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt†¦show more content†¦According to e-Marketer (cited in Zappalà  , Salvatore Gray, Colin, 2006), 70% of consumers shop online as it is time saving. Thus, it can be concluded that shopping online is time and energy saving. Although online shopping is extremely convenient, there are those who feel that online shopping is dangerous as they are unsure of the safety of their credit card information and privacy of their information (Boswell, W. ,n.d.). To some degree, there may be agreements to this statement, but online stores nowadays use secure online encrypted checkouts. Credit card details and personal information are sent over the internet in a secure layer (TNN, 2006). Online shoppers could also shop more securely by installing the latest updated versions of browsers on their computers, which ensures the latest and most optimal data encryption technology, secure sockets layer (SSL). There are also other safety protocols such as digital certificates and the website’s privacy policy (Obringer, n.d.).Morover, there are various third-party payment methods, acting as a buyer-seller mediator which are safer and insured as opposed to direct credit card or bank fund transfers which are not. Some of t he most commonly used services are Paypal and Google Wallet. (Grabianowski and Stephanie Crawford,2005). Thus, it can clearly be concluded that theft of credit card orShow MoreRelatedAnalyzing The Risks That The Online Customers Go Through Online Shopping1051 Words   |  5 PagesResearch Paper Review Introduction: Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. 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